![]() ![]() ![]() In August 2019, the official Spotify “hyperpop” playlist launched with 100 gecs on its cover, and it’s currently the primary engine for promoting, popularising and codifying hyperpop writ large. ![]() Each of those artists are already making unclassifiable combinations of genres, so outside of a collective allegiance to gaudy auto-tune, hyperpop’s identity is less rooted in musical genetics than it is a shared ethos of transcending genre altogether, while still operating within the context of pop. Sonic fusionists like 100 gecs, glitchy rappers like David Shawty, and animated electronic producers like Gupi have all been described as hyperpop. The PC Music sound is an undeniable influence on hyperpop, but the style also pulls heavily from rap of the cloud, emo and lo-fi trap variety, as well as flamboyant electronic genres like trance, dubstep and chiptune. Many of those collaborators were spawning from PC Music, who defined forward-thinking pop in the mid-2010s through a blend of exuberant melodies and eccentric electronic production. Cook, Sophie and umru, and a titular mission to give pop – sonically, spiritually, aesthetically – a facelift for the modern age. Her 2017 mixtape Pop 2 featured then-underground singers like Dorian Electra and Caroline Polachek, outré production from A.G. The term “hyperpop” first originated in the trenches of SoundCloud’s nightcore scene (a style of pitch-shifted pop remix that’s often paired with Anime cover art), but Charli is the queen of hyperpop’s current form. ![]()
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